Schedule/Content of the Course for
Orientation on Media Relations/Management
10:00-10:05 Opening Remarks by AIN Chair
10:05-10:20 Introductions, expectations
Why manage the media? Media relations (Moderator):
10:20-11:00 Nepali media environment (incl. Q/A)
Size, scope, readership
11:00-11:10 Break (Tea)
11:10-12:30 Managing the media (incl. Q/A)
Messages, policies for handling media, media tools (Talking points, fact sheets, backgrounders, press kits, press events, follow up, etc.)
12:30-13:30 Lunch
13:30-14:00 Critique of press releases (AIN to provnews_ide samples beforehand)
14:00-14:30 Group work (Writing press releases): scenarios to be decnews_ided later.
14:30-15:00 Group presentation and discussion
15:00-15:20 Break (Tea)
15:20-16:00 Interviews (TV, radio)
16:00-16:30 Thinking like journalists: Writing press releases
16:30-17:00 Q/A and open discussions on specific needs of participants